Ever wish you could unfollow the pet-related tweets of friends without unfollowing them completely? Me too, and I think Twitter Lists could be repurposed for the task.
The first part of a three part series on Brand Strategy by Design that looks at empiricism and extreme users-workshops and how they inform strategy development
Web Strategy is rehash a of the Account Planning discipline found in the advertising world. It would do well to learn from its prototype—especially in terms of understanding the target audience.
Protean is a new theme for WordPress that allows bloggers to customize their website design for individual blog posts. We think it’s a world’s first, and so we decided we’d give it away for free.
Creators of interactive media have for too long downplayed the importance of readability. But a few recent developments—including the launch of Safari Reader—promise to change all that. We now have an opportunity to quantify and track Website Readability.
Apple’s new iPad is a revolutionary device. But it’s not a convergent device. That's why, in the not-to-distant future, I expect to see a combination tablet/laptop TV that can adapt itself to the user rather than the other way around.
Who could have imagined that truth would need defending? A few years ago, I certainly couldn't. But today, I can. And that’s why I ought to do a PhD. As a communications professional, I feel I have something to contribute.
(1) Make yourself easy to find, (2) Tell people what you’re doing, (3) Encourage others to refer to you, (4) Place your content where people might find it, and (5) Pay others to spread the word.